Jeffrey Rosen Analysis Essay Example for Free

Jeffrey Rosen Analysis Essay In Jeffrey Rosen’s essay â€Å"The Naked Crowd†, he argues that people have a desire to prove and establish themselves as trustworthy in today’s society. Pressured by the public eye, many feel the need to convey personal details about themselves in order to gain this trust and feel more secure. Rosen critiques this idea, noting that if everyone exposes personal information, individuality is lost and anxiety about identity will remain. Rosen explains how individuals are constantly urged to market themselves to a world full of strangers via the Internet and its numerous social networking sites. They are expected to create a personal image that is seen as consistent and memorable. Many let out their thoughts and emotions hoping for a reassuring response from the audience. However, studies show that sharing too many personal details online may in fact have negative effects when it leads people to vent their feelings in a void, without the support of a receptive audience. Rosen also highlights how the Internet is creating an unbalanced relationship between liberty and security. He questions why people are more concerned with feeling connected than with the personal and social costs of exposure. Rosen discusses how â€Å"our conceptions of personal truthfulness has changed from sincerity to authenticity†(415). More and more people in today’s society have no problem disclosing intimate details to strangers. Some even create false images of themselves to appeal to others as trustworthy and intelligent. Rosen brings up the idea of â€Å"personal branding†, in which individuals present the best version of themselves in order to establish and maintain emotional connections with strangers. These personal branders thrive upon approval from the public, hoping to become more successful in their careers. Rosen states that amongst the chaos of everyone struggling to stand out as unique, personal branding ultimately leads to conformity. The most substantial binary opposition embedded in Rosen’s essay is the idea of privacy versus exposure. It is now common to share the most private of moments on the Web for people to consume. Not only has the Internet made it easier to reveal these personal details to a broad audience, it has unfortunately become more difficult to recover information that has already been posted. Once people decide to go public, there really is no turning back. Rosen expresses his concern with valuing exposure over privacy. Lionel Trilling of Harvard University feels that â€Å"there should be an honest correlation between what is exposed in public and what is felt in private†(Trilling 415). In other words, not everything we feel has to be shared. People have this inaccurate assumption that forcing an emotional connection with a stranger by sharing personal details will make us feel like we belong. However, exposing too much information about ourselves may lead to us feeling more alone and confused about our identity. In conclusion, individuals are too willing to give up their privacy in order to feel a sense of emotional connectedness. Our desire to gain trust from a crowd of strangers blinds us from the reality that exposing personal details has detrimental homogenizing effects. Works Cited Rosen, Jeffrey. The Naked Crowd: Reclaiming Security and Freedom in an Anxious Age. 2004. Print. Trilling, Lionel. Sincerity and Authenticity. Harvard University Press, 1972. Print.

Ancient Civilizations in China: History and Culture

Ancient Civilizations in China: History and Culture Ancient China is Located in Asia. It has the oldest surviving civilization in the world. Most people talk about other civilizations, such as; Egypt, or Rome. Ancient China has a very interesting history. In Ancient China, they had a total of 11 dynasties. No one is sure of when exactly it began, but roughly from 4000-5000 years. The aspects this essay will focus on are education, social classes, and art and architecture. Agriculture in China was is part of social classes, everyone- except the royal families- has jobs to do, and most people are farmers and silk makers, or have any other hard working job. In ancient China, there is lots of different architecture, and they are all based on their history and their rulers. In China the roofs of most buildings, were curved. It was not just because of structural use, but it had a symbolic significance. And by being tiled, it shows as a sign of wealth. And the reason they are curved is because they protected the inhabitants from evil spirits, which were believed to travel in straight lines. In China a buildings roof was normally put up before the walls. It was supported on purlins (horizontal beams) and crossbeams resting on columns rather than on triangular roof tresses. The walls which were made of wooden panels or brick were filled in later and were not load-bearing to any large extent. This system gave Chinese architects freedom to think about different silhouettes for their buildings. Another thing that is created in China, is silk. Silk is made from silk worms. You must unravel, spin and weave their cocoons. You must first take the cocoon of the silk worms, and then connect it to the machine that pulls the silk of the cocoon by a thread. Then once the silk is all off the cocoon (its still wet), they take all the wool together and put it on a curved metal rod, which stretches the wool, also they leave it to dry there. Then they have some people hold all sides of it and stretch it out till it is roughly the size of a single bed. And then they cover it. The more advanced the cocoon is, the thicker the silk is. This could be the job of many farmers. I think ancient Chinas art and architecture is always something to do with their beliefs or rulers. Social classes were very important in ancient China, The Chinese believed that strict social groups and people should behave according to their social position.  This belief that strict social groups and people should behave according to their social position, was proven by Confucius, a Chinese philosopher. Under the emperor, there were four social classes in China. The four classes were nobles officials, peasants, artisans and merchants.   The emperor and his family were the top class in China. Emperors believed that they were chosen by heaven and therefore didnt need to obey humans. An emperor expected his subjects to be loyal and obedient. The noble class in ancient China was very privileged. Nobles were usually the extended family of the emperor and empress and those people that excelled in their fields, mostly in the military. The status of nobles, however, changed often depending on who gained or fell out of favor with the emperor. When a new emperor came to power, it was common for him to favor a new set of nobles. They often became land owners so they could collect taxes from the people who lived on their land, which made them richer. If the nobles gave some of their income to the emperor, they would receive privileges and were afforded some protection in return. If nobles committed a crime that would result in them being sentenced to death, the emperor could grant them a special favor that would allow them to commit suicide, which they considered a much more honorable death. Officials were another group that had high social status in ancient China. Boys whose families could afford to send them to school began their education at an early age to become officials and were prepared to pass a difficult exam. If they didnt pass, they were usually still able to find jobs since they were considered well educated. Officials were arranged in ranks. The two most senior officials acted as advisers to the emperor. Most officials lived very comfortably and were well-respected because of their position and education. Peasants Even though peasant farmers in ancient China were one of the lowest social classes, they were still considered important because they produced the food for the rest of the society. Most peasants were very poor and led simple lives. They worked very hard and hardly ever had a day off. Peasant men worked in the fields and had to tolerate harsh conditions. They worked through the burning heat of summer and the extreme cold of winter. The harsh conditions could also spoil their crops and land, which has consumed most of their time. If the crops were spoilt, poor families had very little to survive on during the winter. If women wove and sewed cloth, they could help provide clothes for their families and they could sell any excess items to earn more money. Even the poorest peasants had to pay taxes, even if their crops were not successful. This left many families, during the winter months, with little to eat.   Artisans were part of the normal class and included painters, carpenters, potters and jewelry makers. Artisans made more than farmers but less than the merchants. They didnt have a good social status but they were respected for their skills. Metalworkers became very important during the Han period. Metalworkers produced weapons and many useful everyday objects, like cooking pots. Weavers worked with silk, which was very valuable. The merchant class included traders, animal breeders and money loaners. Merchants were thought of as the lowest social class in ancient China. Even though they have a low social status, some merchants became very rich and lived in luxury. .During the Han dynasty, some merchants became so rich that they might have been a threat to the emperor and the nobles. The richest merchants attained their wealth by investing money in land and properties. Several merchants, though, were not as wealthy. In order to limit their wealth, merchants had certain restrictions placed on them. Such restrictions included paying heavy taxes and being sent away to join the army. Slaves had existed in ancient China, but they made a very small percentage of the population. Some slaves were relatives of criminals while other sold themselves or their children as slaves if they were very poor. Ancient China appears to be very serious about social classes. In fact, I think everybodys lives ruled around their class. Most of the children in ancient China never got a chance to go to school at all. They had to work hard in the fields, feeding the  animals, weeding the vegetables, planting  rice, or taking care of their  little brothers or sisters. But if you were a boy, and your father could have spared you from the fields, he would send you to school. Beginning in the  Han Dynasty, many schools used to be free, and the emperor paid for their fees. If there were no schools in your village, you might have had to go live with relatives or with strangers in another bigger town. Boys would normally start school when they were six years old. Primary schools were very small, and only had one teacher for the whole school. There was one chair for the teacher, but all the boys had to sit on stools. You were supposed to go to school every day, without weekends, from 6:00 in the morning until about 4:00 in the afternoon. They didnt have math lessons, or science. You learned how to  read and write, a nd then you memorized many pages of  Confucian philosophy  and learned how to write essays and poetry, and how to  paint pictures. Then, you stayed at this school until you were sixteen or seventeen, which is when you are ready for the first examinations. Education in China was quite important, since it was what their futures depended on. If they were not educated, they would most likely work at farms, or work for others in a low social state (if they were not rich). When they are educated, it gave the people a chance at having a better life. Maybe they would be assisting the royal families, and not as a slave. They could be advisors, or maybe even teachers. I think they needed education quite a lot, in order to be anything big in life. I think ancient China is very interesting and complicated. I think the past was quite hard as it seems most people, if they are not rich or dont have any royal relations, dont get any special treatment, in fact, they barely get and good treatment at all. They had seemed to have lead interesting lives and have various beliefs. Their civilization lasted for a very long time, and they have a very developed society ever since it had started. Bibliography Allan, Tony.  Ancient China. New York: Chelsea House, 2007. Print. Allison, Amy.  Life in Ancient China. San Diego, CA: Lucent, 2001. Print. Ancient China Social Classes.  Translation Services | Interpreters | Intercultural Communication | Cross Cultural Training. Web. 17 May 2010. . Chinese Roofs.  Oracle ThinkQuest Library. Web. 4 May 2010. . Eyewitness Travel Guide China.  Dk Pub, 2010. Print. History of Education in China.  Wikipedia, the Free Encyclopedia. Web. 16 May 2010. . History of Silk.  Wikipedia, the Free Encyclopedia. Web. 22 Apr. 2010. . Http://homepage.mac.com/zichi/.Pictures/blogger2/silk-worms.jpg Http://seaholmeps.files.wordpress.com/2009/03/chinese-architecture.jpg Http://www.cntravel.biz/China/ancient-China/confucius.gif Http://www.kavehfarrokh.com/wp-content/uploads/2009/10/terracota-army.jpg http://www.skwirk.com.au/p-c_s-14_u-173_t-471_c-1707/social-hierarchy/nsw/history/ancient-societiesChina/ancient-China:-part-i Shang Chou (Zhou) Dynasties Ancient China for Kids.  Ancient China for Kids Main Index. Web. 2 May 2010. . Ten Laments Technology and Education in Ancient China.  Logoi.com An Educational Site about Cultures, Languages and History. Web. 17 May 2010. .

Goethes Faust - Mocking Religion :: Faust Essays

Faust:   Mocking Religion  Ã‚  Ã‚      The play Faust by Goethe is subtitled a tragedy. There's nothing in the play like Romeo and Juliet. So why would it be subtitled a tragedy? Well I don't know who or why they call it a tragedy, but I know why I would call it a tragedy. Some things in the play are very tragic: for example the mocking of religion (lines 290-295) the pregnancy of the girl, the loss of faith (line 388) the intelligent Faust losing hope (line 381) and though we didn't read this, the fact that Faust goes to Heaven after all he died (the very end of the play)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Throughout this play religion is constantly mocked. The Devil and God are pretty buddy buddy. I mean they make bets, they have casual conversation (lines 275-302) They are just kind of friends. I am not the most religious person, but I know that the Devil and God are not friends. They do not talk, make bets, or hang out together. An obvious mocking right there. Also it seems that the powerful Devil is not powerful at all. He is repeatedly outsmarted by a mere mortal (line 2715) and has many limitation. If you grow up going to church and being taught religion you are under the impression that the Devil is so powerful, always tempting us mortals and finally buying our souls. God and the Devil are made fun of by showing how much little power they have. God over the Devil and the devil over mortals. The girl, Grethen, getting pregnant is a tragedy for the simple fact that she and Faust are in love and would probably be in love for ever and ever had it not been for the Devil. Faust loves this girl and would love to be with her forever, but the Devil says that Faust can sleep with any girl without staying with her. So the Devil convinces Faust to tarnish this innocent girl. He sleeps with her getting her pregnant and thus sending her to jail (it is a crime back then for a woman to get pregnant without being married) Faust knows that the women he loves is in jail, possibly forever and he wants to help, but the Devil convinces him otherwise.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Faust's loss of faith is another issue in this play that I feel was a tragedy.

Essay --

Edmund S. Morgan's book, "The Puritan Dilemma", is an account of the events encountered by John Winthrop's mission of creating a city on a hill. Winthrop leads and directs the Massachusetts Bay Company, to the new world, while trying to find a solution to the Puritan dilemma, which was how they were going to live in the world while trying to live up to the ideals in the Bible. These ideals lead John Winthrop to propose the creation of a â€Å"city on a hill†. His proposition involves reforming the Church of England, in the new world, by purifying the church of all its flaws. It would create a citadel of God’s chosen people, the kind of society that God demanded of all His servants. According to Winthrop, "They should be purified of their unregenerate members, their heretical clergymen, their unwarranted ceremonies, their bishops, and archbishops, but they were nevertheless churches and must be embraced as churches". (Morgan, 27) Winthrop continues to emphasize that they have been selected by God, like Israel of old, to serve as a model society to others; they would be a â€Å"city on a hill† for everyone to see and observe. â€Å"The eyes of all people are upon us; so that if we shall deal falsely with our God in this work we have undertaken and so cause him to withdraw this present from us, we shall be made a story and a by-word through the world, we shall open the mouths of enemies to speak evil of the ways of God and all our professors for God’s sake; we shall shame the faces of many gods worthy servants, and cause their prayers to be turned into curses upon us till we be consumed out of the good land wither we are going.† (Morgan, Page 64) In other words, no matter if the society they set out to create was successful or if they failed in th... ...lects some of the rules that the â€Å"city on a hill† used, in order to maintain structure. Ultimately, Winthrop’s goals were similar to the modern day idea of the â€Å"American dream,† something all individuals in the New World have sought to achieve over its history. The beliefs of the American dream have been redefined over time to accommodate new standards of societal order, as politicians today still continue to create a thriving society with just and godly beliefs. Religion is still important in many facets of society, but not in the same structure John Winthrop had hoped for. Overall, the â€Å"City on a Hill† was meant to serve as an example society for others to study and learn from, no matter if it succeeded or failed, which it ultimately accomplished. Although many Puritan beliefs have gone by the wayside, they were able to set a precedent for future generations.

Background Info on My Forbidden Face :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Have you ever wondered what it would be like to live as an Afghan girl under the rule of the Taliban? This question is answered in the book My Forbidden Face. Latifa, a young Afghan girl, discusses her struggles throughout the book. Latifa faces several different problems while being under the rule of the Taliban. She handles these problems with the best of her ability.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, Latifa had to deal with the struggles her mom was facing. Latifa’s mother was very ill so she dealt with the situation by trying to help her mother out in every way possible. Latifa was always there to comfort her mom. Latifa’s mother was also struggling with not being able to work. Because women weren’t allowed to do anything in the Afghan society, Latifa opened a school for the apartment children. Latifa’s mother managed to help out by cooking, which she considered a form of work. She watched her children be mistreated throughout the Taliban rule. Latifa had all intentions of receiving an education but she couldn’t go to school due to the laws of the Taliban. Latifa’s mother saw strong ambitions in her daughter so she encouraged her to believe in herself and always do her best. Latifa managed to deal with her mom’s struggles very well.   Ã‚  Ã‚  Ã‚  Ã‚  Secondly, Latifa had to deal with the way women were treated in the Afghan society. Women weren’t allowed to go outside of their homes without the company of their father or brother. Latifa managed to deal with this by staying inside. She knew she wouldn’t have to deal with the Taliban if she avoided them. Latifa also couldn’t stand the fact that women couldn’t hold jobs. She opened up a school for the children of her apartment complex knowing there would be harsh consequences if caught. She also had to deal with knowing her mother and sister had to give their jobs up. Women were also required to dress in certain clothing. Latifa claimed   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   she couldn’t walk in the long skirts and couldn’t breathe under the facial clothing. Latifa liked to wear nail polish and earrings but this privilege was taken away when the Taliban came into power. Women were treated very badly under the Taliban rule, but Latifa found ways to deal with it.   Ã‚  Ã‚  Ã‚  Ã‚  Thirdly, Latifa had to deal with her own illness of depression and learned to deal with this by reading.

Analysis of Ryanair Essay

Ryanair established in 1985 carrying more than 5,000 passengers between its route Waterford Airport in Ireland to London Gatwick during its first year. The company expanded by 1989 had 350 employees, 14 aircraft and carrying more than 600,000 passengers a year. In 1997 there were dramatic changes in the European airline industry with deregulation of European Union air transportation allowed airlines to open new routes into Europe. The European Low fares association reported that low fares airlines are carrying more passengers than before with an increasing number of destinations in Europe set to increase from 38% to 53% in European travel (elfaa.com, 2011). Ryanair took advantage from the deregulation with routes from London Stansted to Stockholm, Oslo and Paris. By 2001 Ryanair launched its own travel website and within 3 months received 50,000 bookings (Ryanair.com, 2011). The report will focus on the low cost industry environment by identifying the opportunities and threats as well as five forces of the external environment. The report will also identify the strengths and weaknesses of Ryanair. Part 1: Low cost Airline industry The low cost airline industry has become the most profitable with all segments in the market with low prices and high load factors. This strategy has been challenged since the 1990s with the liberalization of services allowing new entrants to compete for business (Economist.com, 2011). The low cost airline industry operates all activities by reducing costs in order to gain strategic success and competitive advantage. This approach has a lot of opportunities as well as threats. Political Governments in the UK have the highest tax compared to Germany with a $1.3bn departure tax and Austria’s similar $119m duty tax (Independent.co.uk, 2011). The threat of passengers paying higher prices as a result of increased tax for their airline tickets can lower profits for airlines. This can affect low cost airlines such as Ryanair and Easyjet as the higher taxes cut profits for the company for example Easyjet stated they had lost  £21m of its  £153m in 2011 (IATA.com, 2011). Acts of terrorism can also be a major threat to the airline industry. Initiating further routes is an opportunity for low cost airlines to other destinations in Europe with its growing economy and additional 15 EU countries that joined in 2004 such as Lithuania, Poland, Slovakia, Latvia can offer new opportunities for new routes to increase the number of passengers(Delfmann, 2005). There has also been a threat with the plans to sell Stansted airport, the main location for low budget airlines after the Competition Commission to reduce its dominance in the market. This will bring greater competition to low cost airlines and benefit passengers with more low fare airlines from regional airports such as Gatwick and Stansted competing more (Telegraph.co.uk/travel, 2011). Economic The threat of rising oil prices caused global airlines to lose $16 billion in profits which did rebound in 2010 with higher traffic. The threat continues with oil prices averaging $110 a barrel and estimated to further increases in the industry’s fuel bill which will rise from $10 billion to $176 billion (Bangkokpost.com, 2011). This threat has also been warned by Willie Walsh, the chief executive of British Airways and Iberia who cautioned that European carriers have to bear the impact of the high fuel costs with some operators having to go out of business (Guardian.co.uk, 2011). The recession in 2008 resulted in travelers seeking cheaper fares and led to growth in sales for budget airlines. This opportunity during recession allows budget airlines to take advantage and of more travelers seeking low fares with budget airlines rather than more expensive airline tickets. With the higher oil prices, natural disasters in Japan, discontent in the Middle East, North Africa and can force competitors in the airline industry to increase prices and fuel surcharges which pose major threats to airlines profits and survival of airlines. Social The growth in demand for passengers seeking low cost airlines for cheaper fares is an opportunity for budget airlines. People are living a better standard of life with declining inequality of incomes made up mostly of middle class income people. People are also more well-travelled, experienced and seek new destinations with the growth of vacation property (Goeldner and Ritchie, 2009). This is an opportunity as budget airlines frequently service short haul destinations for short trips or weekend trips for leisure or business purposes offering more destinations and new experiences to people with low fares. Migration has also made commuting a factor with people seeking employment opportunities and education as a motive for travelling as well as the rising quality standards has shown to expect growth for low cost airlines (Gross and Schrà ¶der, 2007). There are significant opportunities for low cost airlines that can benefit from the demand of increasing passenger from various destinations and purposes. Many people also seeking new destinations is a good opportunity for budget airlines to increase passenger numbers and revenue by providing different destinations of regional airports. Technological The increasing popularity of information technology is an opportunity for low budget airlines as they don’t use travel agents to sell tickets and allows consumers to be informed about schedules, compare prices and itineraries as well as flights with other airlines (Pease etl al., 2007). The new ‘saddle seat’ which is designed to allow 23 inches of legroom compared to 30 inches on a normal seat space and shaped to sit at an angle increase the number of seat for an airline (Telegraph.co.uk/travel, 2011). The seats offer an opportunity for low budget airlines such as Ryanair and Easyjet to allow more storage space and more passengers in a plane which can increase revenues. The opportunities in technology allows airlines to take advantage of potential revenues with the internet offering direct marketing for customers and value added service by bringing offers to the customers directly. The opportunities for of the new seats can offer planes to fit more passengers and is a further potential a growth in revenue for budget airlines. Legal The airline industry has considerable regulations with issues concerning legislation and guidelines. For example low cost airlines have aggressive advertising campaigns to emphasize low fares which have become an issue with consumer protection legislation. Separate details of surcharges such as government tax, airport tax and fuel surcharge have to be included so that it does not consumers are not misinterpreted and misunderstood when buying a ticket. This is a threat to low cost airlines as it disregards the concept of low fares with all the taxes passed on by governments and aviation authorities. Low cost airlines can be substantially threatened with EU regulations and laws which can lower profits and damage the reputation of an airline with a negative image. Environmental Natural disasters such as the 2010 Iceland Volcano which caused 14,000 Ryanair flights cancelled. Costs of the 2010 Iceland disruption to the global airline industry soared to  £1.1bn according to estimates from the International Air Transport Association (Iata) (Guardian.co.uk, 2010). This threat to the airline industry faced by natural disasters such as the Iceland volcano can occur at any time and stop people from travelling costing airlines major disruptions with delays or cancellations. Emissions used by the airline industry have been increasingly growing rapidly over recent years, increasing 98% between 1990 and 2006 with predications of further increases to another 88% by 2050. This threat to the aviation industry enforcing airlines to pay for carbon dioxide and lower profits (Ftadviser.com, 2011). Porter’s five forces Porter points out the five forces which consist of bargaining power of suppliers, buyers, threat of potential new entrants and threat of substitutes to the industry. A company can adapt to the forces in order to increase chances of gaining sustainable competitive advantage and profitability. In understanding the strategic decisions a company has to make, it can be useful to look at the five forces of rivalry amongst the firm, substitution, new entry, the power of customers and the power of suppliers. Figure 1.1: Porters five forces Source: (Fouris and Oswald, 2006) Barriers of entry: to obtain aircrafts is extremely expensive and acquiring a basis at airports is also difficult (Gross and Schrà ¶der, 2007). With the success of Southwest airlines and deregulation and liberalization of the airline industry has allowed 40 budget airlines in the airline such as Easy Jet. This level is high as a result of these factors. Substitution- for the short haul flights, the substitute products include car, train and boat services. Travelling by train is clearly a substitute choice for travellers as it is high speed or travelling by car with the many motorway links available can have an impact. Technology can also be a substitute, for example business travellers may choose to conference skype calls over the internet. This level is moderate as flying is the main method of travelling long distances at a shorter time. Bargaining power of buyers: consumers can now purchase their own tickets from low cost airlines and can choose airlines with for higher level of quality, better service and lower price. Customers have the power to easily switch to another product that have lower prices with the ease of the internet (Hitt, et al, 2008). This popularity of comparison internet sites allows passengers to compare flight prices and choose the lowest cost airline of their choice. Therefore to survive with these intense factors airlines have to provide lowest fares to attract customers which is important for budget airlines and as a result the power of buyers is high as they consumers choose lowest fares causing risk of survival to an airline. Bargaining power of suppliers: Airlines rely heavily on the inputs for the company to survive which would be fuel, materials for the planes, services and manpower. Airlines either use Boeing or Airbus together with high maintenance fees, training staff. Additionally with the increase of cost for fuel to $50bn in 2011 resulted in travelers paying higher prices for tickets (Reuters.com, 2011). Therefore these inputs have high bargaining power over airlines as it can affect profits of an airline substantially. Competitor rivalry: may occur from price competition, product differentiation, advertising against other competitors is likely to affect the business (Bowhill, 2008). The intense rivalry occurs between low fares carriers are Ryanair, Easyjet and the carriers that provide ‘frills’ service with lower fares are British Midland Airways. Rivals also have to invest high capital investment and have a unique selling point to attract a large majority of customers and offer significant discounts and special offers. According the annual reports of Ryanair and Easy Jet, in 2010 Ryanair carried over 66 million passengers in comparison to Easy Jet carrying just 34 million. Therefore the airline’s low cost model delivers increased revenue and passenger growth as customers seek cheaper flights and benefit from price wars between airline fares. However budget airlines are still affected by rivalry with Ryanair and Easy Jet competing for customers flying with no frills airlines and the level of competitor rivalry is moderate. Conclusion Finally the analysis has demonstrated the attractiveness for the budget airline based on the ease of entry regulations and with the low expenditure costs lower than charter airlines that provide more service. The unstable environment has led to an increase in fuel costs with airlines paying heavily for their supply and in contrast the unpredictable economic environment has caused consumers to spend less and look for cheaper travel and prefer budget airlines such as Ryanair. Even though there is intense rivalry between airlines, budget airlines have an attractive strategy with more airlines using the low cost model to compete for passengers. Part 2: Internal analysis The internal factors of Ryanair’s concerns strengths and weaknesses to assess the extent to which the strategies for the airline in order to be successful, these summarizes the internal business environment and the capabilities (Johnson et al., 2002). The strengths of Ryanair are: The company has a successful low cost model benefitting from low expenses by using staff to clean the plane, passengers have to pay to print boarding pass reducing the need for staff at check in desks and take advantage of the internet to sell tickets. Ryanair’s low fares are aimed at encouraging demand especially with price sensitive leisure and business travellers that might choose alternative forms of transport method. Ryanair have set fares on the basis of demand on particular flights with higher fares on flights that have the highest demand for bookings booked nearer to the date of departure. Ryanairs competitors also do not operate on comparison sites and save commission or fees to other comparison websites. The company loses fewer bags and with 88% punctual flights compared to competitor’s ant explains why the company is a favorite airline for customers with over 73 million passengers in 2010 (Ryanair.com, Annual report 2010). Flights to secondary airports: the company offers point to point service on short haul flights to secondary and regional airports around the major hub centers and cities. The point to point routes rather than hub airports allow the company to provide direct nonstop flights and avoid the costs of providing services through connecting passengers, baggage transfers and transit passenger assistant costs. By choosing secondary locations allows convenience for a large majority of the population and is generally less crowded than in major airports. This has also resulted in on time flights, faster turnaround times, less terminal delays as well as more competitive airport access and handling costs or operating restrictions that can reduce expenses (Ryanair Annual Report, 2010). Low operating costs: Ryanair maintain low operating costs as a low budget airline company and aims to reduce costs in main areas which include: aircraft equipment, personnel productivity, customer service costs and airport access and handling costs. Weaknesses Ryanair have been negatively perceived as arrogant as the company does not take into consideration the competition by putting other low fares airlines out of business creating a bad image with negative media. Ryanair is viewed as not caring too much about customer needs or problems which reflect O’Leary’s opinion that customers pay low prices and get a good deal therefore should expect low standards. There have also been complaints for the extra payments for fees and taxes as well as paying higher prices for stowing luggage and onboard food and beverage. The company has also come across as having a negative reputation by having underpaid staff that are disciplined for any mistakes, work long hours and unhappy staff with staff (itfglobal.org, 2011). The company also charges  £5 for every purchase using bank card,  £40 for printing a boarding pass at the airport and  £100 for changing the name on the booking. Therefore customers often have to pay a lot more than they expected which makes Ryanair’s image appear dishonest (Ryanair.com, 2011). Porters value chain The generic strategies are concerned with the strategies of the company and at the micro level by exploring Porters model of the value chain. The value chain classifies the activities of the company and divided into primary and support activities used to identify the cost leadership strategy as illustrated in appendices b. The core competencies of Ryanair consist of maximizing revenues whilst providing a no frills low cost strategy and keeping logistics simple. This is maintained by Ryanair’s capability to lower operating costs such as aggressive online booking reducing the cost of staff and operate in secondary airports using Boeing 737-800. Through simple services and investing less on employees, Ryanair core competencies provide effective and efficient resource management. The primary activities involved in the inbound logistics of Ryanair consist of its 272 Boeing 737-800 planes that can carry 189 people and agreements to secondary airports. Ryanair have contract agreements with these large aircrafts with the ability to fly long hours and do not charge fuel surcharge (Ryanair.co.uk, 2010). Operations: Ryanair have lower unit costs as part of its operation and save costs through lower handling fees, landing fees in secondary airports and fast turnaround times with the capacity to utilize the aircraft at a shorter time. Ryanair operate in 1,110 routes and 1,400 flights a day from 44 bases. The efficiency of its operation supports the low cost strategy position with fast turnaround times, no meals on board and improved employee productivity (Ryanair.com, 2010). Financial analysis The strengths of Ryanair are quite clear. The company has been profitable with an increase in profits of 26% to â‚ ¬401m and operating profit increase by 28% to â‚ ¬516.2m in 2011. The figure below illustrates how the company increased passengers by 8% and revenue 16% by 2010. Figure 2.1: Summary Table of results (IFRS) in Euro Source: (Ryanair.com, 2011) Figure 2.2: Summary table for EasyJet Source: (Easyjet.com, 2011) As seen from the tables above it can be clear to differentiate the profit revenues. Profit after tax for Ryanair in 2010 was â‚ ¬138 million and for Easyjet was just  £121 million. Revenue for Easyjet in 2010 was  £2, 973 million in 2010 and  £2, 66 million in 2009 compared to Ryanair’s revenue in 2010  £18 million and  £16 million in 2009. According to Ryanair’s annual reports, revenues rose by 16% to â‚ ¬896.8m due to an 8% rise in traffic and a 5% increase in average fares in 2010. Ryanair has been able to gain a growth in revenue even during the financial recession which had a significant effect on other major airlines resulting in bankruptcy and closure. Due to its cost efficient methods through increased passenger traffic with its new routes and low prices Ryanair has been able to uphold its place as the number one low cost carrier. This difference also shows in Ryanair’s current ratio at 1.79 in 2010 compared to Easy jet only gaining 1.33. Conclusion From the internal analysis it is clear to see Ryanair’s low costs strategy means it is less affected than its competitors with its cost leadership. This has required the company to gain a large market share whereby it has purchased large quantities of planes and low cost operations has made shown that cost leadership is the only way to work for the future and globally. Ryanair has built a low cost culture however still needs to pay close attention to the external environmental factors including governmental policies and increased cost of fuel. The core cost savings mentioned has made the company highly successful with its short haul routes with standardized no frills services, higher seating density and its ticketless reservation system. Ryanair have succeeded by becoming a successful airline in Europe with the Southwest airline model and managed to grow its market segment of price sensitive customers through its no frills service. Bibliography Afuah, A. (2009) Strategic Innovation: New Game Strategies for Competitive Advantage. New York: Routledge. Beech, J. and Chadwick, S. (2006) The business of tourism management. 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12 Angry Men sociological analysis Essay

12 Angry Men focuses on a Jurys deliberations in a capital murder case. A 12- man Jury is sent to begin deliberations in the first-degree murder trial of an 18-year- old Latino accused in the stabbing death of his father, where a guilty verdict means automatic death sentence. The case appears to be open-and-shut: The defendant has a weak alibi; a knife he claimed to have lost is found at the murder scene; and several witnesses either heard screaming, saw the killing or the boy fleeing the scene. Eleven of the Jurors immediately vote guilty; only Juror No. Mr. Davis) casts a not guilty vote. At first Mr. Davis’ bases his vote more so for the sake of discussion after all, the Jurors must believe beyond a reasonable doubt that the defendant is guilty. As the deliberations unfold, the story quickly becomes a study of the Jurors’ complex personalities (ranging from wise, bright and empathetic to arrogant, prejudiced and merciless), preconceptions, backgrounds and interaction s. That provides the backdrop to Mr. Davis’ attempts in convincing the other Jurors that a â€Å"not guilty’ verdict might be appropriate. A huge feel of the film is gotten through the time period it took place in. People’s views on race were made very publicly within the Jury. Many of them seemed to have personal vendettas against different races. They deemed the boys Hispanic race to be slum and nothing more than that. A universal problem that is shown in several ways throughout the film is personal prejudice getting in the way of Judgment. Juror number ten’s reason for saying the accused boy was guilty was because he felt people from slums should not be trusted and that they kill one and another for fun. His prejudice lead him to discriminate against the boy initially by voting guilty earlier in the film, before being convinced in voting not guilty. This was during the civil rights era and all of that. We all know blacks weren’t treated equally and this makes it apparent that it wasn’t easy for any minority within the US. Theyd rather lock them up and throw away the key than give them a fair trial. Tensions run high the second the Jury went into the private room to deliberate. It was a very hot day outside and the fan wasn’t working nor would the windows open. No man wanted to spend more time than what they thought would be efficient to determine the verdict. Some even spoke about their plans for right after, thinking it would be a sure bet theyd be out of there soon with the whole night ahead of them. They were wrong. From then on the film turned into an example straight out of a sociology textbook. Everyone didn’t deviate from the norm of the group†¦ All except one, Juror #8. The rest of the Jury was outraged and deemed him a radical. They could not believe two things. One, that he voted not guilty, and second, hat he went against the group norm. He tried not one bit to conform. Rather, he stood up in grand fashion and presented his doubts to his fellow Jurors. Slowly but surely his grand scheme was working. He did not know for sure whether he was guilty or not guilty, but he had a reasonable doubt and that’s all about what the justice system stands tor. It’s so interesting when you bring a group o t 12 random people into a setting like a Jury and see what you come up with. All of these men, from different walks of life , they all brought something special to the table that was ital to their key decision. The sociological theory that tone of this film could easily fall under is the conflict perspective. At the very beginning, viewers can clearly see the tension is between the Jurors whom most have a personal prejudice against the boy for certain reason. Some Jurors simply expected that a boy from the slums would commit an act like that they were stereotyping that all people who come from slums are criminals. Even if a person is not personally prejudiced against and individual or group, stereotypes can have them make discriminatory actions such as vote guilty. The reason most of the Jurors stereotyped the actions of the accused boys is because of socialization. The way of transmission was most likely through media; crimes shown by television new or new papers are frequently from neighborhood of low economics standing. Deviance a topic I touched on earlier, is another sociological aspect that can be examined in this film. Deviance is a very relative term where depending on the group and situation, it varies. Juror 8 was the only that felt from the beginning the boy was not guilty. When the first vote most of the other Jurors by he fact he could think the boy was innocent and even were upset at him for thinking that. As the film progressed the Jurors began changing their votes, eventually the roles were reversed; Juror number 3 appear to be the one committing the deviant act since it is revealed his own reason for voting guilty is because of issues with his own son. One of the most important things I learned in observing the sociological aspects of this film is how easy norms can change. The norms of eleven out of the twelve men voted guilty, changed entirely to guilty as the film came to a chose.