American Airlines Essay Example for Free

American Airlines Essay 1. Issues 2. American Airlines objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?. To be able to discuss how American airlines wants to regain profitability, we must identify and analyse different issues such as, the companys background, the airline industry as a whole, the demand for air travel, the marketing strategies, the distribution systems, pricing policies etc. 2- American Airlines objectives American Airlines prime objective is to bring back value to air travel, through stimulating business travel, lowering prices etc. So in other words American Airlines main objective is to become as profitable as possible. To understand better the companys objectives we first have to focus on the companys background, this way we will find out why the airline is not as profitable as it should, and what kind of a change is needed. American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred massive losses. 3- The Airline industry and the market The airline industry is large, specially in the United States, mainly due to the Deregulation of the industry. In 1938, the Civil Aeronautics Board was created to control the growth of the air transportation industry. This board had the authority to control entry, exit, prices and methods of competition. In the late 1970 this structure was found inefficient and in 1978 deregulation took place. Due to the deregulation of the industry competition intensified, prices dropped, and the number of people travelling increased. Many new companies  emerged and regional airlines saw deregulation as an opportunity to expand. Due to the rise in competition, by 1986 mergers started to take place and in 1987 64.8% of the market was controlled by the four largest airlines. The demand for air travel is determined mainly by price, studies revealed that half of the leisure travellers and on quarter of business travellers did not have a preference for a particular airline, which means that prices determined the preference. So the strategy to compete for customers consisted mainly in pricing and flight schedules. The demand for flights varies depending on the season or the business cycle therefore airlines have to develop different pricing strategies and offers depending on the season or the business cycle period. An other determinant for demand is technology, the new telecommunication possibilities have made air travelling unnecessary in some cases, which of course has affected airlines revenues. 4- Consumer needs. Consumer needs are clear, what airline consumers need is basically god prices and good flight schedules. These are the basic needs, apart from these ones we could also point out other needs such as big, comfortable seats for long flights, good service on board, good food, punctual departures, check-in facilities, movie channels, etc. All these are consumer needs, but studies have shown that demand is mainly determined by price and a flight schedules, the rest just add value to these two, therefore companies must focus on ways to lower prices and provide good flight timetables. There are two types of travellers, business travellers and leisure travellers, these two of course have different needs, for the first ones price is not so important because usually the company pays for it on the other hand punctuality and flight schedules are very important to them. For leisure travellers the most important thing is usually price, and the rest comes after that. But as I said before consumer needs can be summarised in these to price and schedules. 5- Brand image American Airlines brand image is good, due to its successful background and its new marketing strategies. In 1991 American Airlines was the biggest airline in the United States, and the reason for it is that this airline was pioneer in many fields gaining competitive advantage over the other airlines. When deregulation took part in 1978, American transformed in  such a way that it became the industrys market share leader. American had also pioneered several policies that affected the industrys structure and standard practices. In the late 1960s, American introduced the first computerised airline reservation system, which revolutionised the marketing and distribution of the travel industry. American also introduced the super saver fares in 1977, which was the first programme of deep discounts for leisure travellers, and in 1981, American launched the first frequent-flier programme, which created brand loyalty towards the airline. American Airlines is constantly developing new strategies, and introducing new technologies, and this is why its brand image is so high. Some of the new innovations that American Airlines is introducing are, the any time fares for business, new plan ahead for leisure, lower first class fares, etc. 6- The distribution system The main distribution system for air travel is the travel agent, which provides not only the flight ticket, but also supplementary services such as car rentals, hotels, excursions, etc. Airlines ask the agents to make reservations and deliver tickets. There is a difference in the distribution of tickets for business travellers and leisure travellers. Leisure travellers deal always with the agent, but for business travellers sometimes the airlines make deals directly with the companies. Airlines also make special offers to large corporate buyers, like price discount for frequent flier travellers, or quantity discounts. Nowadays there are other distribution systems, such as on line booking, and airlines home delivery tickets. 7- Pricing After the deregulation, pricing policies changed drastically, airlines started to offer a wide variety of fares discounted below the regular price. These discount were accompanied by several restrictions such as advanced booking, no refund, no changing dates, etc. Therefore people unwilling to meet these restrictions paid a higher price. At American Airlines management was viewed as selling the right seat to the right person, this means that they search for ways to find out who is willing to pay a higher price, and how can they make him pay a higher price. By 1991, the industrys pricing structure had become enormously complex. Americans flights involved maintaining 500,000 fares. By late 1991 93% of the tickets  were sold at one kind of a discount or another. And the average discount was 63%. Due to the complex pricing structure American developed the value pricing plan. This plan consisted in: First for any given flight there would be only four different fares. Second, all fares would be mileage-related, and finally, the new fares were set below the levels of comparable existing fares so lower prices would be available to more business and leisure travellers. 8- Marketing related strategies Some the marketing strategies carried out by American Airlines have been: -Computerised reservation Systems: This system changed the industrys marketing and distribution systems. This system stored information about, flights, seats availability and fares. Which made the booking and distribution a lot easier. CRS systems gave American Airlines a great competitive advantage over the other airlines, as booking fees by CRS enabled American to earn substantial amounts from its competitors. -Hubbing: With hubbing, flights from various origins on spokes of the network are channelled through an intermediate location, where they change planes and are re-routed to their final destination. This way the airline can serve more locations with fewer planes. -Frequent Flyer programmes: These programmes provide discounts or bonuses to frequent travellers. The value of the bonuses increase as the mileage flown increase, the bonuses can take various forms such as, fare reductions, upgrades to better classes or even free tickets. 9- Assumptions and risks In my opinion all of this strategies are brilliant, the only risk I see is in hubbing, customers sometimes dont want spend additional time changing planes, there is the risk of missing connecting planes, luggage may get lost, etc. In the rest of the strategies I dont see any risks what so ever.

How The Family Life Is Changing

How The Family Life Is Changing How much is family life changing? In one of the BBC articles written by Mark Easton in 2007, he highlights that in a survey which is made by BBC, three quarters of Britain are positive about future of their family. Correlatively, it is deduced that 40 years ago people were less happy than now. When the BBC exhibited its research of families in Britain, the result demonstrated that closest relationships between family members were deteriorating in time in consequence of reduction in traditional family structures. In spite of all alterations, 93% of the people in the world are satisfied with their family life. Moreover, Easton claims that for every three weddings there are now two divorces which shows the highest rate in Europe. Cohabitation has increased to 64% in ten years. So that, approximately half of children were born outside wedlock. What is the Family Life for a Single Parent? What Easton states in a BBC article in 2007 is that the highest proportion of lone parenting is in Europe which also indicates that one on four children now stay with a single mother. In addition, Academic studies have been proved in 2007 that children who have one mother are less successful at school than offspring of married couples. According to growing numbers of people (7/10) rely on that parent are getting worse at family life. Although Easton gives a general information and important statistics about lone parenting, Kimberly Gail highlights essential sides of single parenting in 2011 in BBC news. According to Gails point of view, parenting is a challenging endeavour. Lone parenting is not only challenging but also very fulfilling. The custodial parent struggles with responsibility of looking after and providing basic requirement. When you are a lonely mother, you are expected to make up your mind by yourself and so that you can have a healthy and happy family life through following some primary steps. Gail divides lone parenting into 5 groups. COMMITMENT- In an attempt to be as successful parent, you have to have courage to take responsibilities as they fall on your shoulders. Your family is supposed to be your priority. Due to the fact that you are a parent, you are committed to spend time and money to support your children physically and emotionally. HOME MANAGEMENT- Because lone parenting requires you to be alone in your house hold, organisation is essential. Many single parent families are responsible for arranging household. In order to be successful in organising, one of the good ways is to create an assigned daily list of household chores for everybody. It is even very easy for a small child as she/he will be picking up and putting away the toys. RESPONSIBILTY- Single parents are responsible for rising children alone and direct them to variety of activities. RELATIONSHIPS AND TRADITIONS- It is substantial for parents to carry daily rituals. Rituals and traditions are materials of keeping family members together and can be a relaxing reminder of stability. In order to give examples to keep rituals going; get together for a dinner, go out for bowling at the weekend and join to activities that will create a warm environment as it reinforces family chains. SELF-CARE- Many single parents sacrifice a lot to make stable house warmer for their children. However, parents should know that taking care of them is also very important. Daily exercise reduces stress and provides you a healthy life. Taking time with family and parents is also essential to strengthen relationships. Some parents also take advantage of religious community and spiritual guidance. Technologys role The other factor in family life which we can mention is technology. As it is easier to access to a public transport than 50 years ago, the distance between family members decreased. According to Mark Easton (BBC Home Editor) mobile phones have made communication between family members easier, even though the internet has not yet become very common in family environment. With regard to the researches in 2007 less than a third of internet users preferred contacting their parents every week and 8% of them communicated everyday. Although family life changes fast, we esteem are family ties more than ever. According to what James Westhead states, despite increasing influence on family life, with computers and internet, it is clear that they have negative impact on relationships. Parents complain about the amount of time that their children spend in front of screens rather than involve in traditional family activities. To give an example, Second Life is a programme which makes people or families interact online as an avatar and even share family meals. Professor Lewis implies that Technology is a double edged sword for families, it can erode and reduce human interaction but at the same time, technology is great at bringing people together just look at mobile phone use within families. (Lewic.C, BBC news: 2007) A BBC pool has indicated that most of the British people are very positive about their family future. A question arises; what will size of families be in the future? According to predictions, in case trends in the past continue, parents in the future will not have many children and not get married. In reference to researches, the percentage of children who has non-married parents has increased 3 times more in last 50 years to 40% while the number of children has dropped to 1.8 in a family. A third of un-married parents are single and the rest of the people are co-habiting, however are more willing to separate than in the past. According to James Westhead, predictions are unreliable. Professor Charlies Lewis (expert on family psychology) highlights that we will encounter with more single parents and more separation People are already making and breaking relationships more easily and that is not necessarily a bad thing. Fighting between parents who stay together can be harmful for children. (Lewis.C, BBC News: 2007). The most influential factor is most probably economic. Moreover, the increasing cost of living and pressure leads people to have fewer children. Families become hot political topic It was brought forward that single parents and other family variations should not be involved in government policy. It is a common thought that while some traditional families which includes a married couple looking after children in a constant home seemed to be the ideal, dramatic social changes occurred in last decades and it became intolerable to base policy on it. According to Assinder in 2007, social changes caused the nuclear family to emerge. Furthermore, it was argued by some people that most of the social problems were generated by collapse in traditional family life. Correlatively, Tory Prime Minister John Major began to cut married couples tax allowance in mid 1990s and it was ended by Labour in 2000. The leader David Cameron implied in BBCs News night in 2007: Marriage is, on the whole, a good thing that should be rewarded not punished. In addition, the chief secretary, Andy Burnham gave his opinion about marriage and stated that I dont think the Tories should have a mon opoly on this kind of thing. This is totally where Gordon Brown is coming from, your roots and your family are everything. Never the less, the policy on family is possible to alter, as majority of people showed interest to David Camerons announcements. Particularly, Camerons promissory speech in order to increase the inheritance tax to  £1million took less attention in the party conference. According to Liberal Democrats, tax break are not the right way to be chosen and they insist to focus on helping couples stay together. It appears that the family is bound to become one of the most common issues in following elections and policy.

Auditing Reacquired Franchise Rights

Auditing Reacquired Franchise Rights Worksheet 1: Summary of Reacquired Franchise Rights Verifying Mathematical Accuracy of Reacquired Franchise Rights Balance It has been assumed that the beginning balance of reacquired franchise rights was audited last year. Therefore, changes (if any) to this account are audited in the current year so that an auditor can give an opinion on the balance of this asset. Reductions to this asset are likely to be due to a sale, other disposal, or impairment. However, based on the case facts, there is no indication of changes in the current year. The following were the procedures performed: Checking to see if the client reported any impairment Based on the case facts, Roman Holiday did not identify or report any impairment in the reacquired franchise rights in the current year. Ensuring that each Franchisee market recorded the correct amount for the BV of Reacquired Franchise Rights Roman Holiday did not sell or dispose any of its reacquired franchise rights (reductions)neither did they reacquire any new franchise rights (additions) during the current year. This is the reason that there was no change in the recorded amount for these assets. Verifying that the company correctly added the book values of the reacquired franchise rights to include all of the senior franchise markets (please refer to Appendix A) Upon reviewing the client-prepared schedule of reacquired franchise rights, the sum of the book values of these intangible assets, for each franchise market, totaled $127, 414, 000. However, there is a $2,000 ($127,414 127, 412)deviation between the actual total and the amount that the client reported on its balance sheet ($127, 412, 000). Since, a planned materiality of $5 million is being used this deviation is immaterial and islikely due to rounding errors. Based on the above procedures performed and the immaterial deviation between the actual total and the clients reported amount for the book value of the reacquired franchise rights, we feel that the proper amount has been recorded and as such no further procedures are necessary. Is the Indefinite life classification for the reacquired franchise rights correct? According to SFAS 142, it identifies how goodwill and other intangibles are accounted for after their acquisition or in this case their reacquisition. Essentially, it requires the classification of intangible assets as having either a definite or indefinite life. The main difference is that definite-life intangible assets are amortized in a pattern depending on how and when the economic benefits are expected to be received (e.g.: if expected evenly over each year then the straight line method of amortization should be used). In determining whether or not the indefinite-life classification for the reacquired franchise rights is correct we must review through the criteria in SFAS 142 and see how it relates to our client, Roman Holiday. According to SFAS 142, the estimate of the useful life of an intangible asset to an entity is based on an analysis of all pertinent factors, in particular the following[i]: The expected use of the asset by the reporting entity Case facts: Essentially, the purpose of reacquired franchise rights is to allow the franchisor (Roman Holiday) to utilize their own brand name in the specific senior franchisee market(s) that they reacquired the rights from. The expected useful life of another asset or a group of assets to which the useful life of the intangible asset may relate (such as mineral rights to depleting assets) Case facts: The group of assets that the reacquired franchise rights may relate to is the reacquisition of rights from existing and/or underdeveloped markets or restaurants. Under the contractual repurchase agreement, which has a useful life of 14 years, Roman Holiday is entitled to the use and benefit of these assets (e.g.: the right to continue operating existing restaurants and the right to collect royalties from sub-franchises developed by the Senior Associate) Any legal, regulatory, or contractual provisions that may limit the useful life Case Facts: same as part ii. (i.e.: The contractual agreement has a useful life of approximately 14 years which is the same length of the underlying Senior Associate agreement) Any legal, regulatory, or contractual provisions that enable renewal or extension of the assets legal or contractual life without substantial cost (provided there is evidence to support renewal or extension and renewal or extension can be accomplished without material modifications of the existing terms and conditions) Case facts: The Senior Associate Agreement has a useful life between 10-20 years (approximately 14 years). These agreements are renewable if mutually agreeable to both parties with no substantial costs or material modifications of the existing terms and conditions. The effects of obsolescence, demand, competition, and other economic factors (such as the stability of the industry, known technological advances, legislative action that results in an uncertain or changing regulatory environment, and expected changes in distribution channels) Case facts: According to analysts, the companys growth will slow (indicating that the pizza industry is in its maturity stage) in the next few years but will still exceed industry averages. However, most of Roman Holidays revenue growth, in recent years, is largely due to the reacquisition of franchise rights and existing restaurants as opposed to real growth in the franchise itself. Therefore, Roman Holiday faces stiff competition in this highly competitive industry. In addition, the company markets itself as a gourmet pizza restaurant and only targets consumers willing to pay for a premium product. There are may substitute pizza places that consumers can go to such as Pizza Hut and Dominos Pizza unless Roman Holiday can continue to distinguish itself from these other restaurants (e.g.: incentives and price discounts). The level of maintenance expenditures required to obtain the expected future cash flows from the asset (for example, a material level of required maintenance in relation to the carrying amount of the asset may suggest a very limited useful life) Case facts: There is no maintenance expenditures related to reacquired franchise rights except annual impairment losses, if any. Based on the above pertinent criteria related case facts, we feel that the indefinite-life classification is wrong. Instead, it should have a definite life of 14 years, which is consistent with the underlying Senior Associate agreement. Beyond 14 years the intangible asset and its related benefits will expire. Worksheet 2: Auditee client impairment analysis SFAS 142 vs. SFAS 144 Types of Auditing Procedures to Evaluate Managements Assertions Clients Methodology in Estimating the FV of Reacquired Franchise Rights Verifying the mathematical accuracy of the clients estimation the FMV of Reacquired Franchise Rights Worksheet 3: Analysis of key assumptions Key assumptions made by client in arriving at the FMV Estimate Comparison to external internal information Which provides the greatest level of assurance? Information sources Preparation of a document request to the client Evaluating of key assumptions Evaluation of appropriateness of key assumptions Worksheet 4: Auditor impairment analysis on book value of reacquired franchise rights for Arizona acquisitions Is Clients Impairment Assessment Appropriate? The role of specialists What would be included in a set of working papers?

Somatic Gene Therapy Essay -- Genetics Science Ethics Essays

Somatic Gene Therapy To a parent, the thought of their child having a severe, yet rare genetic disease brings guilt, sadness, and responsibility to an aching heart. Parents who see their child pass through life with the weight of a terminal illness often wish in their hearts that the curse had been placed upon them rather than their child. To some, the thought of the old clichà © "no parent ought to see their child die" seems to swim endlessly in their mind. The hope for a cure fills the hearts of many waiting on the edge of their seats in hopes for a better quality of life for themselves, loved ones, and human kind. The news of success with a novel technology in putting to rest these diseases brings a purpose in life. Such is the case with Ashanti DeSilva, a four-year-old girl diagnosed with severe combined immune deficiency (Human Gene Therapy). Ashanti hardly lived what would be call a normal life, confined to her sterile home where she battled common childhood diseases, like the cold, with massive amounts of antibiotics. She lived a life of separation, avoiding contact with the public and even those she loved. With a compromised immune system due to a missing gene in her genome, she was vulnerable to every passing germ. On September 14, 1990, Ashanti received a life changing treatment as the first approved gene therapy. In the procedure the researchers removed white blood cells from Ashanti, which were then grown in a lab. These cells were then spliced with the missing gene and infused back into Ashanti. Although this is a treatment and not a cure, Ashanti can now live a life she and her parents dreamed of. She can now attend school and play with friends and family without fear of contact, thereby living a more... ...lt;http://www.wiley.co.uk/genmed/clinical/> Human Gene Therapy (2000). National Reference Center for Bioethics Literature. (Online) 20Nov04. <http://www.georgetown.edu/research/nrcbl/scopenotes/sn24htm>. Questions and Answers About Gene Therapy (1993). National Cancer Institute. (Online) 20Nov04. <http://www.cancernet.nci.nih.gov/clinpdq/therapy/Questions_and_Answers_About_Gene_Therapy.htm>. Rubanyi, G. (2001). The Future of Human Gene Therapy. Molecular Aspects of Medicine. 22,3, pp. 113-142. Walters, LeRoy, and Julie Gage Palmer. Ethics of Human Gene Therapy. Oxford University Press, New York. 1997. Williams, D. (2003). Gene Therapy-New Challenges Ahead. Science. 302, 5644, pp. 400. Wilson, J. (1997) What Is Gene Therapy? The Institute for Human Gene Therapy. (Online) 20Nov04. <http://www.med.upenn.edu/ihgt/info/whatisgt.html>.

Coping With Computers :: essays research papers

Coping With Computers   Ã‚  Ã‚  Ã‚  Ã‚  While the twentieth century has proven to be a technological revolution, there has not been a single development with as much impact on our day to day lives than that of the computer. For many, the development of the modern computer has provided more widespread business opportunities, greater production efficiency, and greater convenience at both work and home than any other innovation has provided us with.   Ã‚  Ã‚  Ã‚  Ã‚  Many of the degrees earned today did not exist twenty years ago. Many of the computer sciences degrees are based on technologies that were not even developed not so long ago. The resulting situation is a work force that has been caught with their ‘pants down.' For many of the senior members of this workforce, they are at a disadvantage when it comes to competing with newer college graduates in today's computer world. This article deals with the feelings of one particular person in this position.   Ã‚  Ã‚  Ã‚  Ã‚  Linda Ellerbee, a journalist and author owns a television production company. She also has her own column in Windows magazine. Her experiences with modern computer technologies range from the terminals of the 1970's all the through today with the Internet and e-mail.   Ã‚  Ã‚  Ã‚  Ã‚  One of her first experiences with a computer involved sending a message over the AP news wire. As it turns out, she expressed her candid opinion on some very sensitive topics at the time, including but not limited to the Vietnam War. Consequently, the AP was not amused with the message and she was fired. At the time, this incident was popular enough to make it into Newsweek magazine.   Ã‚  Ã‚  Ã‚  Ã‚  Later on, she moved into television as a reporter, but now owns her own production company, Lucky Duck Productions. Here, she realized that computers act as the driving force in a technologically based industry. She also realized that the younger generations are certainly more comfortable and at home with personal computers.   Ã‚  Ã‚  Ã‚  Ã‚  While running her production company, she tells of her experience with her favorite ‘ghost employee.' In her efforts to find a system administrator, she was referred to Columbia University's Center for Telecommunication Research. There, she negotiated a salary via e-mail, and whenever a system needs to be set up the ghost does it over the Internet. Of course, the bill is sent with e-mail as well. As of yet, she still has never seen the system administrator.

Air Canada

A recent review of any business magazine will often reveal that the secret to the success of many companies lies in their ability to not only generate profit for their stockholders but also in being able to improve the lives of their employees.Over the years, more and more companies are investing in the development of their human resources departments in the hopes of taking advantage of this trend.There are some companies, however, who have long taken advantage of this by making sure that not only are their employees well motivated, driven and well compensated but that these factors show well in the customer service that is provided.   One of these companies is Air Canada.As Canada’s largest and oldest airline, this company has a rich history as both an outstanding employer and airline.   Founded in 1937, Air Canada has grown immensely since then is now the world’s 11th largest passenger airline in relation to fleet size (Milton 2005).The flag carrier for Canada, Ai r Canada, has consistently held the record for having the best service in the world and this was affirmed on January 19, 2007 when it received the award for Best Airline in North America (Milton 2005).This founding member of the Star Alliance has time and again prevailed over the challenges and tests that the growing aviation market has presented over the years (Milton 2005).   This is a testament to the good management practices and upstanding record that this company has developed in its 70 year history.Air Canada has always emphasized that Flight Attendants are ambassadors of the customer experience onboard each Air Canada flight (Milton 2005).Air Canada has also prided itself in the fact that the flight attendants of Air Canada play many roles such as safety professional, caregiver and service provider.   These are the qualities which set Air Canada flight attendants apart from any other flight attendants from other airlines (Milton 2005).The fact that they are considered as Ambassadors of the customer experience does more than just add a dignified label to flight attendants but rather emphasizes the fact that customer experience also comes first aboard any Air Canada flight.Perks and salary not included, Air Canada also differs from other airlines in that the employee advancement program offers a more stable future than others.Air Canada prides itself in improving the quality of all in its employ including Flight Attendants (Milton 2005).   These are the reasons why Air Canada is far superior to other airlines for anyone wanting to pursue a career as a flight attendant.On a personal level, I feel that I have developed the skills to become an Air Canada flight attendant because I am a hard working and driven individual.   All my past working experiences have equipped me to dealing with all sorts of people.   Being the frontline at a Pizza Hut is not exactly a dream job for most people.Yet for some reason I found that it was in this type of enviro nment that I was able to thrive and flourish.   The going gets tough when the people start coming in at rush hour.   To make matters worse, no other people in the world are more irritable than hungry people.   I also pay close attention to detail and make sure that I get things done.The job gets done faster and more efficiently as and when the objectives are clear, the strategies acceptable, and the resources are available such as in this company. My language proficiencies are also quite excellent as I am fluent in both English and Spanish.I am very methodical with my work.   I take charge and own up to my responsibilities.   With regard to co-workers and subordinates, I am very demanding, meticulous but I also believe that I am fair and considerate.   These character traits and abilities are the main reason why I believe that I have the necessary skills to become an Air Canada flight attendant.The rich history that Air Canada has had in the aviation industry is truly so mething to behold.   To be voted the best Airline in North America is no easy feat and I am quite sure that the outstanding performance of the flight attendants had much to do with that fact.As such, to be part of that elite core of flight attendants who have made a mark in the aviation industry, would constitute the fulfillment of one of my career goals.References:Milton, Robert (2005) Straight from the top; the truth about Air Canada Greystone Books, [c]2004 266 p.

The Government

Governments should spend more money on education than on recreation and sports. Do you agree or disagree? Do you believe that government should focus on education rather than recreation? Education is a learning process for every citizen composing a nation . Perhap, a nation cannot produce a good citizen for giving full attention to education without recreation. I believe the children is our future, the pride of our nation, teach them well and give the way they must possess inside.The amount of education can give us a good medium to the success of our land for they will be a better man in next generation. Furthermore, an educated man can properly lead the country with full dignity and confidence to himself, thereby he can be able to protect the nation and lifts up the lives of the people. On the other hand, we can’t be on education alone but to give way to all the stress and be physically fitted by all means , we also need recreation to be fully motivated in all the task . Itâ €™s one way of releasing all the tensions and burnouts in anyhow.A physically fitted man learned to be having a good sense of ego. Recreations helps the family bonding more closer to each other, thereby , energize our mind speed. In conclusion, In order for a nation to provide a better citizen, the government should focus on giving proper education , in such a way that it will be balance with recreation. A nation will not be nation if the citizen itself were dull and weak. Therefore , for a nation to be successful , citizen should be competent and will generates a well trusted individual .